Hi I'm Rachelle, a freelance multi-disciplinary designer located on the Gold Coast. I specialise in graphics for marketing, packaging, labels, logos & branding, retail signage, digital designs for web, email and social media, illustrations, editorial work, photo-editing, fashion apparel, accessory and textile designs.
I have degrees in fashion and graphic design, and can offer you my extensive range of skills and experience with my love of art, design, photography and fashion.
My story: I was born in New Zealand, where I studied and worked before traveling to live and work in the UK. I explored Europe and America before settling on the Gold Coast in Queensland, Australia with my family.
Since starting my business as a freelance Graphic Designer over 13 years ago, I have worked with many amazing clients with businesses located all over the world in retail, fashion, hospitality, trades and services. I've designed for clubs, restaurants, bars, cafes, events and event centers, salons, real estate agents, mentors, teachers and coaches, landscapers, sport teams, online retailers, service providers, printers and partnered up with other creatives. I've helped large and small businesses and created branding for start-ups, managing these projects independently or working alongside design teams and agencies when needed.
Graphic design skills: I am experienced in designing graphics for flyers, posters, pull up banners, brochures, branding (logo’s and stationary), web banners, web emails, EDM's, animated gifs, and imagery for social media. I've designed PowerPoint presentations, packaging, labeling and product designs, magazines, zines, menu designs for restaurants bars and cafes, product catalogues, informative booklets and packages, brand books, style sheets, product swing tags, discount cards, gift vouchers, banners, magazine ads, brochures, pamphlets, POS retail signage and outdoor signage. I've also designed for bollards, decal designs, stickers, garment label design, aspiration cards, photo retouching / editing, 3D rendering, digital mock ups, product photography, illustrations, jewellery design, custom invitation design and party decor. I am experienced in editing webpages in Shopify and Wix, and use Mailchimp to create digital marketing assets.
Apparel design skills: I am experienced in creating artwork for garments and accessories, producing screen printing separations, garment and accessory spec drawings, appliqué design, embroidery and screen printed designs, and yardage fabric repeat patterns. I have designed for men's, women’s and children’s clothing ranges, been responsible for stock management, liaised with offshore and onshore suppliers and managed quality control. I have been on buying trips to Hong Kong, London and LA for fashion forecasting, range planning and factory visits. I've sold ranges into stockists, produced storyboards and created catalogues for sales agents.
Other skills and info: I've managed and merchandised high end clothing retail stores. I've organised fashion photo-shoots and assisted behind the scenes at fashion shows. I have worked for a screen printing company, I liaise with other creatives, design agencies and product based service providers. I design my own ranges of men's, women's and kids t-shirts sold online, and I have an online fashion shoe store.
Software, programs and social media: I work on a Mac using the latest versions of the Adobe Creative Suite as well as Microsoft PowerPoint, Excel and Word. I am experienced in creating content for and using Shopify, Wix, Mailchimp, Dropbox, Etsy, Instagram, Facebook, YouTube, TikTok, Pinterest, Twitter and LinkedIn.
I invest wholeheartedly in on-going partnerships with my clients, promising high-end, original designs, meeting tight deadlines with a competitive hourly rate. My work is always provided print ready to industry standards.
With a history working alongside some incredibly successful brands, I pride myself in the rapport I’ve earned with my clients and their trust I’ve gained along the way.
Please contact me for a quote on time required for your designs, or if you'd like to know more about what I can do for you.